A1 Spielberg Formel 1

A1 Spielberg Formula 1

Project description

TasksMotion Design
HTML5 Programing

For the Formula 1 Race in Spielberg Austria a key-visual showing the BWT Racing Point F1 car was created by the creative agency.

Race Feeling

This is how the final banner looks with the race-animation.


My job was to make the car look race fast without having any motion footage.

The production was realized using Adobe Animate keeping modern display-standards in mind:

  • Lightweight
  • High-res
  • CPU and GPU friendly
  • Cross plattform & cross device

Languages and Formats

To meet international needs of the A1 Group the banners were delivered in 5 languages (German, English, Slovene, Bulgarian, Croatian) and 4 different formats (300×250, 300×600, 320×480, 360×640).
Also specifications for GDN (Google Display Network) and IAB (Interactive Advertising Bureau) were met.