A1 Spielberg Formula 1
Project description
| Brand | A1 |
| Client | WWP-Group |
| Industry | Sports |
| Tasks | Motion Design HTML5 Programing |
| Year | 2020 |
For the Formula 1 Race in Spielberg Austria a key-visual showing the BWT Racing Point F1 car was created by the creative agency.
Race Feeling
This is how the final banner looks with the race-animation.
Motion
My job was to make the car look race fast without having any motion footage.
The production was realized using Adobe Animate keeping modern display-standards in mind:
- Lightweight
- High-res
- CPU and GPU friendly
- Cross plattform & cross device
Languages and Formats
To meet international needs of the A1 Group the banners were delivered in 5 languages (German, English, Slovene, Bulgarian, Croatian) and 4 different formats (300×250, 300×600, 320×480, 360×640).
Also specifications for GDN (Google Display Network) and IAB (Interactive Advertising Bureau) were met.
