UPC
Project description
| Cient | UPC Austria UPC Switzerland |
| Industry | Telecom |
| Tasks | UX/UI Design AB-Testing Conversion Optimization Pagespeed Optimization SEO Online Advertising Motion Design HTML5 Programing |
| Year | 2012-2019 |
For a period of seven years I had the honor to be booked as a freelance UX-designer and digital allrounder on project basis.
Overview
In my function as UX-designer and digital allrounder I was allowed to:
- accompany several relaunches and two rebrandings
- accompany numerous campaigns
- learn from a great international team and share my expertise
- work in a very diversified and fast changing field
Fields of Activity
- Conceive, design, program and take care of new mobile adaptive website
- A/B-testing
- Conversion optimization
- Search engine optimization
- Pagespeed optimization
- Design and optimize product pages
- Implement campaigns on the websites
- Orderflow redesign
- Redesign the VOD portal (Video on Demand)
- Create and program HTML5 display ads
- Take care of dynamic ads (Doubleclick Studio)
- Cooperation on creating new design style guides (especially for display ads)
Most Important
I learned about commonalities and differences of the Austrian and Suisse culture and met really nice people with whom I am still in regular contact.